Joining us today is Tashara Earl, President, and Co-Founder of Techrein, a company that specializes in innovative safety solutions with wearable technology. Tashara is a talented marketing idea generator and business professional implementing ideas to maximize brand exposure and increase sales.
In this episode:
Tashara talks about growing up as a St. Louis native and tells us about her many passions, from dance to cosmetology to DJing and her newfound tech passion. Tashara talks about pivoting and says that entrepreneurial thinking to her means breaking through barriers by creating innovative solutions.
Tashara explains how Techrein came to be. Tashara says that Techrein is a lifestyle brand designed to keep people safe and to look good while doing it.
Tashara tells us how her team worked on building a brand and developed a product geared for a certain target audience. Tashara says that Techrein products are not only safe for outdoor enthusiasts but also for police departments and the Department of Defense.
Tashara talks about what it has been like to work with a co-founder and to build a team in an effort to pursue one common goal of becoming an entrepreneur. Tashara says working to find each partners’ ‘superpower’ in order to maximize the company’s full potential has been very important to her.
Tashara discusses creating life balance and says she is working on a public online course so that she can share her learned business nuggets with the rest of the world, and Tashara offers up some advice to other entrepreneurs as well.