Joining us today is Michelle Robinson, Owner of DEMIblue natural Nails and Creator of DEMIblue 10-Free Vegan-Friendly Nail Polish line. Michelle has serviced the healthcare and education industries for over 18 years and was inspired to incorporate her research, experience, and love for servicing others by providing healthier manicures and pedicures, through her personal nail polish brand.
In this episode:
Michelle tells us about being a first-time family college graduate and entrepreneur. Michell explains that education was and still is very important to her and says that she started out wanting to make sure that future students had a proper academic future. As an employee of Vatterott College, Michelle says she was thrust into entrepreneurship when the school closed its doors for good.
Michelle started working on her plan in 2017 when her mother was diagnosed with cancer. Michelle says that it wasn’t until her Mother’s diagnosis, that she realized that cancer-causing toxins are very prevalent in most beauty products. With that, she set out on a mission to create a healthier, non-toxic alternative – born was DEMIblue Natural Nails.
Michelle tells us how she developed her formulations, arranged a business plan & partnered with manufacturers to grow and launch her business. For Michelle, entrepreneurial thinking means taking your passion, creating a business around it, and giving back to the community.
Michelle talks about the process of choosing the nail colors and says that every year she hosts an event called “Name that Color” which allows women in the community to select the seasons’ colors and to name them. Michelle loves getting the community involved in her business and her brand.
Michelle advises new entrepreneurs and says it is key to do the research and use the resources around you to develop a successful brand. She encourages entrepreneurs to ask for help and listen to your followers. Michelle also talks about a few of the challenges she has faced and how she has overcome those challenges.