Joining us today is Psyche Southwell, Creator and Editor of the Economy of Style Blog. Psyche is a Social Science Researcher and Educator who credits her fashion inspiration on her Caribbean roots. Psyche has been featured in several publications including Cosmopolitan and RedBook and has also been named as a winner of RedBooks’ ‘Real Women of Style’ award. In 2018, Psyche was named Best Beauty Blogger in St. Louis!
In this episode:
Psyche talks about how her student financial woes gave her the idea to create a fashion blog that would help others in her financial situation feel and look their best.
As an entrepreneur, Psyche discusses the business strategies she used to get her start in the influencer world.
Psyche talks about how she uses social media to ‘reach’ brands and companies to grab their interest and she discusses how she uses that interest to build her own brand.
Psyche gives advice to other entrepreneurs on how to develop a business and how to keep it growing.