Did you know, St. Louis is home to the largest Promise Zone in the country? Covering most of North St. Louis City and North County the Promise Zone is a special Federal designation created during the Obama administration to draw investment to distressed and urban communities that have been neglected for generations. Since its inception, Promise Zone director Erica Henderson, has brought together 150 partners and thought leaders to coordinate activities in order to maximize impact and successfully compete for funding from 13 Federal agencies. The result is more than $60m in program funding for activities in the Promise Zone in addition to the billions of dollars connected with the NGA site selection. Erica joined us to talk about her 14 years of economic development experience and explain how the Promise Zone’s approach to creating authentic, meaningful and well-coordinated programs, services and developments in the Zone is creating opportunities for business owners, entrepreneurs and job seekers, not to mention the residents who call these neighborhoods home.